Mission driven.
Heart centered.
Nichole Pirro is the owner and founder of Pirro Auction Services and a proud second-generation auctioneer. Growing up in the auction business, she worked alongside her father in a variety of auction settings, where she developed an early appreciation for the energy, connection, and impact of the auction industry.
Rooted in legacy and founded in love, Pirro Auction Services grew from that foundation and from Nichole’s desire to use her experience in a more meaningful way. Over time, she found her true calling in the nonprofit world, bringing together her passion for auctioneering, her natural ability to connect with people, and her desire to help organizations make a greater impact. Today, her work is guided by a simple philosophy: “Mission Driven, Heart Centered.”
Nichole is a graduate of the World Wide College of Auctioneering in Mason City, Iowa, and the Certified Auctioneers Institute at Indiana University in Bloomington, Indiana. She has served the Massachusetts Auctioneers Association in multiple leadership roles, including as President, and currently serves the National Auction Association as a State Ambassador. She also serves on the National Auction Foundation’s Legacy Youth Scholarship Committee.
Specializing in Benefit Auctions throughout Greater Boston, New England, and beyond, Nichole brings far more than a voice to the stage. She combines auction expertise, practical event strategy, genuine connection, and an unwavering focus on mission to help nonprofit organizations inspire generosity and maximize their fundraising potential.
A lifelong Massachusetts resident, Nichole lives in Lunenburg with her husband and their two children.
